A sustainable health care shall be preventive. It is our own body that delivers the basic materials (samples) for a preventive medicine based on insight from diverse omics technology platforms.
The cost of omics has decreased to the level it becomes affordable to apply population-wide. In addition, personal lifestyle data from wearables add upon the omics data to connect lifestyle & prevention. This trends materializes in a background where privacy regulation is framed in GDPR.
Will it be possible to convince citizens to choose for the collective route to preventive healthcare? And how fast? thank you for the opportunity to share these views in a keynote on the role of omics in future healthcare on an Astra Zeneca Leadership Forum 2019.